Case Study Obsessed Shoes, A Trendy And Upscale Shoe...

WALKING IN STYLE MKT 500 Assignment #2 November 12, 2014 Shayla Myricks Executive Summary Placeholder Obsessed Shoes is a trendy and upscale shoe store full of lavishing women’s shoes. Our selection will range from comfortable flats and sandals to the trendy styles of stiletto shoes and boots ranging from sizes five to thirteen. Our goal is for every customer to own and enjoy our fashionable shoes in all sizes. Branding Strategy Obsessed Shoes is a growing business in the retail industry. The logo is the word Obsessed in a font of Lucida Calligraphy in bold with a stiletto hanging from the letter d. The letters are black with a white background and the stiletto is a red. The company has chosen a red stiletto in support of the American Heart Association. The CEO and the company are frequent advocates in promoting a healthy lifestyle through nutrition, physical activity, stress management, smoking cessation and workplace wellness. Obsessed Shoes will be hosting several wellness programs throughout the year to promote heart-healthy lives in our families, children, and community. Our slogan is Forever shoes, Forever confident, meaning as long as you have on a pair of our fashionable, trendy shoes, customers will always be confident. The customer will be satisfied with their selection(s) in the purchase of their shoes. Obsessed Shoes has extended the brand from shoes to jewelry also. Our jewelry line is our very own brand and